Business plan is not a summary pageWe must look at substance over form

Many entrepreneurs make this one mistake in preparing a business plan

Being so enthusiastic about their venture , while they get a great encouragement from friends and family the real test comes when one needs financing 

Getting your business funded the financiers want to look at the hard facts

If you are like me you get a lot of calls " I have this great opportunity I want you to look at" but many time the story runs short of substance

Amazing and enthusiastic it may be but if it is missing the ingredients to back it up it is just a to do list

We are all searching for a scalable and repeatable business therefore

we must look at all the hypothesis about business it's products, customers and how would they be retained

Challenges to the business have to be detailed including any negative factors as well as how to mitigate them

Financial projections and underlying factors that test them

All the above must be detailed, challenged is what give a business plan substance which is than ready to meet the potential investors and lenders

Always keeping in mind Substance over form

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